Gunter PauliThe ZERI Foundation - Job Role Founder
Inclusive Growth: an competitive business model capable of eradicating poverty, while generating jobs and working with available natural resources
The present competitive model prescribes to pursue economies of scale, with ever lower marginal costs, offering cheaper products with an acceptable quality. Time has come to reassess the scarce resources and shift towards the generation of more value cascading nutrients, energy and matter in order to respond to the basic needs of all including water, nutritious food, housing, energy, health, jobs, mobility, waste management. Our present consumption and production model has often designed solutions that may make marketing sense, but that make no sense from a functional or an environmental point of view. Plastics bags which are used for no more than 20 minutes have a half life of one hundred years! This reinforces the need to match
resource with function. This is why there is an increasing need to change the rules of the game, create solutions that are competitive while dramatically improving the social and environmental performance. On the basis of concrete examples as varied as coffee and thistles, we will demonstrate the viability of this fresh approach to the biobased economy.